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Interarbor Solutions helps companies understand and exploit Service Oriented Architecture (SOA). Through ongoing research and a focus on applications development and deployment strategies -- including aggressive use of open source and virtualization approaches -- we advise on how to reduce risk in adopting SOA methods and principles.


Creating and distributing compelling rich-media Internet content -- blogs, podcasts, video-podcasts -- on SOA topics helps enterprises and vendors train, explain, and educate on the massive industry shifts around services. Producing conversational podcasts, videos and blogs forms the most cost-efficient way to reach and cultivate interactive online communities. Shared podcast discussions among experts on solutions relay more information than traditional media outreach options, while costing far less.


Interarbor Solutions therefore offers consulting, moderating and production services for Internet media publishing on such complex topics as SOA, application lifecycle management, development productivity, open source strategies, enterprise architecture, SOA governance, IT management and Enterprise 2.0 technologies and methods.


Compelling analyst-moderated podcast discussions with analyst Dana Gardner create the core content that forms the basis for ongoing publishing of blogs, videos, full-text transcripts, RSS feeds and fresh website and portal content. This rich trove of published content also provides search engine ranking benefits for years.


Interarbor Solutions produces, hosts and distributes the BriefingsDirect™ family of products: Custom content creation, interviews and ongoing serial podcast series, such as SOA Insights Edition. Such new-media consultation and outsourced evangelism advisory services develop powerful, information-based outreach and education campaigns designed for the Web 2.0 era.


Here's how to get started ...


Consulting, Advisory Services and Custom Research


Reduce risk in SOA adoption through better understanding and communication. Deep dive discussions captured as audio, text and video and quickly delivered to internal and external audiences -- typically for less than $0.50 per viewer -- brings SOA to life. Analysts' perspectives raise awareness of the big picture around SOA and enterprise architecture issues.


Let us evaluate your SOA outreach and fine-tune and amplify it, allowing users to access the information on their terms, in the media mode they prefer -- anywhere, any time. Interarbor Solutions allows those caught up in the "trees," or vertically focused in technology details, to appreciate the market-level "forest." Conversely, those generalists dwelling on the horizontal "forest" also gain better insights into the nature of the complex "trees" and technologies around them. Interarbor: Between the trees.


Custom Content Production and Distribution


Interarbor Solutions also provides one-stop custom B2B podcasting consulting, production and distribution services. The role of the independent analyst moderator and host is to maintain the essential balance of credibility, accuracy, interest, newness, and targeted market relevance.


Podcast episodes typically range from 10 to 45 minutes in length, and follow the format of a traditional IT industry analyst briefing -- a deep and penetrating look at a market need and technology solution offering. The discussion then forms the core of the BriefingsDirect™ new media content spectrum:


  • Custom, high-quality MP3 podcasts.
  • Full-text transcript blogs of the entire discussion.
  • Optional video content overlays to the discussion; here's an example.
  • Blog-delivered summaries and excerpts of the podcasts.
  • Extended distribution among participants in the BriefingsDirect™ Analysis Blog Service.

The combination of podcasts, searchable and linkable transcripts, blogs and extended distribution creates a highly cost-efficient new means to reach and communicate with any IT-focused core communities. BriefingsDirect™ sponsored B2B podcasts with analyst Dana Gardner are easier to produce than white papers, deeper than advertisements, and less expensive than webinars or live events.


Such clients as Hewlett-Packard, Cisco, Cape Clear Software, Akamai Technologies, Borland Software, Eclipse Foundation, FAST Search, IONA Technologies, LogMeIn, UPS, Splunk, and ZoomInfo are enjoying the benefits of custom BriefingsDirect™ podcasting services. Click on any of these companies here to view and listen to custom BriefingsDirect™ podcasts.


Complete planning, production, moderating, transcription, and distribution service packages for turnkey custom podcast projects begin at $5,000 per content episode, with volume discounts available. Add-on services, such as video and webinars, are available on a custom basis.


Interarbor Solutions' BriefingsDirect™ projects are managed individually to bring the highest level of customization and quality commitment to each client. We provide clients with innovative and precisely tailored services. Contact us for more details or for a project scope proposal on creating compelling and educational online content.


Blog and Podcast Content Syndication Services


Analyst and expert blogs on SOA and enterprise architecture topics are an important means for specifiers and IT leaders to stay current on software infrastructure news and events. The BriefingsDirect™ Analysis Blog Service brings together several prominent IT industry analysts, consultants, architects and experts and combines their daily blog postings -- with permission for repurposing -- into a single source for deep insights on SOA and enterprise software.


This stream of rich and compelling blog content is then distributed in real time to those who subscribe to the BriefingsDirect™ Analysis Blog Service. Subscribers can then repurpose and publish the any of the blogs, podcasts, transcripts and videos as content on their own web sites, portals, blogs, or feeds. The service forms the equivalent of an Associated Press for distribution of top-tier blog content on IT subjects for those seeking to increase their use of blogging and podcasting, but lack the time and expert contributors to produce their own. Those already publishing IT blogs can subscribe to add even more strong and relevent inventory to their mix.


Subscribers gain deep, IT analyst-grade evaluations, commentary, interviews, and insights into SOA and related topics, and are able to pick and choose which rich media items from the content stream they wish to re-publish. Analyst and expert contributors gain far wider exposure for their insights across a growing and global stable of online media sites and IT news portals -- potentially millions of readers and viewers.


Through the BriefingsDirect™ Analysis Blog Service such organizations as online IT media companies, industry organizations, software vendors, IT distributors, professional services firms and IT news feed aggregators gain a fire hose of content for a modest monthly access fee. For more information, contact Interarbor Solutions at 603-528-2435.